New College Grads Create Their Own Jobs in Bad Economy

Funding for college and  low-graduation rates have been hot topics as 2010 comes to an end and we prepare for the political and economic changes of 2011. But what about those students who made it to graduation day in 2010? These grads face a 9.8% national unemployment rate. The National Association of Colleges and Education reported only 24.4% of graduates in 2010 who applied for a job had one waiting for them.

The recent New York Times article, “No Jobs? Young Graduates Make Their Own,” shows us the growing world of online businesses led by young entrepreneurs. These recent graduates didn’t have the corporate jobs available to them that they had dreamt about, but instead of applying for unemployment, they took their skills to the digital world where they already ruled as experts. These new leaders are showing their ingenuity in creating niche businesses like HerCampus: a Collegiettes Guide to Life and SizzleIt a company that produces creative, short reels for advertising, websites, proposals, etc. These entrepreneurs started out in their parent’s basement, coffee shops or apartments with little knowledge of the business world but tech savvy enough to teach themselves how to design a website, hire a virtual team, and network.  Also, they have the critical thinking to negotiate any challenges they might face.

In these difficult times, many of us will be forced to be creative. Those grads who can see possibilities to be creative, follow a vision, and tap into the expansive thought process will be highly valuable working for themselves or someone else.  In many ways, this time period can be compared to post World War II America when men and women had very little, but created something out of nothing, used their ingenuity, launched businesses, and in the end, prospered despite the initial challenges and setbacks.  Today we still have many major corporations that started in the aftermath of this significant time in history as well as examples of men and women who started in the mail rooms and rose to run major companies.

- Read the New York Times article “No Jobs? Young Graduates Make Their Own at

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